Ever wondered who has the most followed Instagram accounts worldwide or who is the most followed person on Instagram? We’ve got you covered
From Cristiano Ronaldo to Selena Gomez, two Kardashians and one Jenner, these accounts have the most followers on Instagram in 2024.
With its millions of users, Instagram has probably emerged as the most influential of all social networks in the world. And it provides a unique platform for celebrities to connect with their audience by showing glimpses into their private lives, voicing their opinions on issues, participating in brand endorsements and interacting with their fans around the world and receiving incredible support and love from fans.
Following are the most followed Instagram accounts in the world as of January 2024
1. Instagram (@instagram). Followers: 667 million
To view the profile, click here : @instagram
Image Credit: @instagram/Instagram
Instagram’s official handle itself ranks among the most followed accounts on the platform, with 667 million followers as of early 2024. Among its 7,500-plus posts, the most recent feature is the platform’s popular, spectrum of creativity, or what it considers eye-catching creators. As the platform’s own showcase, it highlights trends, features creators and provides updates on new features and functionality.
2. Cristiano Ronaldo (@Cristiano). Followers: 618 million
To view the profile, click here : @Cristiano
Image Credit: @Cristiano/Instagram
Cristiano Ronaldo has had a good two years. Since his grand return to Manchester United, both Ronaldo’s star (and following) have continued to rise. After crossing the 600 million mark, Ronaldo has the most followers on Instagram, both alive and of any other person.
3. Lionel Messi (@leomessi). Followers: 497 million
To view the profile, click here : @leomessi
Image Credit: @leomessi/Instagram
Football’s G.O.A.T. Another entry into the conversation – especially after leading Argentina to victory in the 2022 FIFA World Cup – has made Ronaldo one of football’s biggest rivals, CR7, on the ‘gram. Messi’s account showcases his on-field brilliance, family moments and off-field activities.
4. Selena Gomez (@SelenaGomez). Followers: 429 million
To view the profile, click here : @SelenaGomez
Image Credit: @SelenaGomez/Instagram
Although Selena Gomez has been open about avoiding social media, her account remains one of the most popular accounts on Instagram. Not only this, she has become the fastest climber in this list. She now holds the unique position of being the first woman to cross 400 million followers as well as the most followed Instagram account for a woman. Along with glimpses of her music and acting career, Gomez uses her platform to promote mental health awareness and advocate for social causes.
5. Kylie Jenner (@kyliejenner). Followers: 399 million
To view the profile, click here : @kyliejenner
Image Credit: Kylie/@kyliejenner/Instagram
Kylie Jenner, the brain behind Kylie Cosmetics, Kylie Skin, Kylie Swim, Kylie Baby and more, was inducted into the Forbes 30 Under 30 —Hall of Fame, 2022. Jenner was the first woman to break 30 million followers on Instagram. Kylie Jenner’s Instagram is a hub for beauty, fashion and lifestyle content. As a prominent figure in the cosmetics industry, Jenner’s account often features her makeup line and glamorous photoshoots.
6. Dwayne Johnson (@therock). Followers: 395 million
To view the profile, click here : @therock
Image Credit: @therock/Instagram
In another neck-and-neck battle for Instagram supremacy, The People’s Champ and Ariana Grande battle it out for the 6th most-followed spot, switching positions every few weeks or so. Dwayne Johnson’s Instagram is a mix of fitness inspiration, behind-the-scenes glimpses of his Hollywood projects, and inspirational messages.
7. Ariana Grande (@arianagrande). Followers: 380 million
To view the profile, click here : @arianagrande
Image Credit: @arianagrande/Instagram
Who doesn’t want to follow Ariana Grande? The Grammy-winning singer had an incident a few years ago that caught the public’s attention. Grande became the most followed musician on the platform in 2019, although Selena Gomez now holds that title. Grande’s account showcases her music career, fashion statements and snippets of her personal life, resonating with fans globally.
8. Kim Kardashian (@kimkardashian). Followers: 364 million
To view the profile, click here : @kimkardashian
Image Credit: @kimkardashian/Instagram
Reality TV star turned business mogul, Kim Kardashian commands 364 million followers on Instagram. Her account delves into her family life, fashion end and beauty empire. Despite being one of the most famous faces in the world, Kim has become more interesting in her post-Kanye West life, and it’s no surprise to see Kim Kardashian in the top 10. After perhaps saying goodbye to Keeping Up With The Kardashians for 20 seasons, Kim continues to make headlines with no signs of slowing down.
9. Beyonce (@beyonce). Followers: 319 million
To view the profile, click here : @beyonce
Image Credit: @beyonce/Instagram
Beyoncé’s Instagram exudes artistry and empowerment. From stunning photoshoots to glimpses into her personal life, Queen Bey’s account is a visual treat. After all this time, there will only be one Beyonce, flawless. Singer-actress-songwriter-producer-dancer-businessman-director-and-most artists changed the way album releases forever with Lemonade. Queen Bey has found a way to toe the line between larger-than-life superstardom and still give us the occasional glimpse into her and her family’s world through social media.
10. Khloé Kardashian (@khloekardashian). Followers: 311 million
To view the profile, click here : @khloekardashian
Image Credit: @khloekardashian/Instagram
Khloe has made it to the 10th spot to become the third Kardashian-Jenner on the list of the most followed Instagram accounts in the world. However, she will have to defend her spot with Kendall, who has more than 294 million followers, climbing fast.
11. Nike (@nike). Followers: 306 million
To view the profile, click here : @nike
Image Credit: @nike/Instagram
Being the second largest corporate account after Instagram’s in-house account, Nike is a masterclass in driving successful performance. Showcasing its latest sportswear innovations, athlete endorsements and motivational content. With high-quality posts and strong themes, the brand beat former runner-up National Geographic.
12. Kendall Jenner (@kendalljenner). Followers: 294 million
To view the profile, click here : @kendalljenner
Image Credit: @kendalljenner/Instagram
Reality TV star and model Kendall Jenner is one of the hottest models on social media. Kendall Jenner’s Instagram features high-fashion shoots, travel adventures and glimpses into her modeling career. And that’s not the only nod Jenner has received. She is also the most ‘buzzed about’ model, meaning she has received the most mentions or tags in captions and comments.
13. Justin Bieber (@justinbieber). Followers: 292 million
To view the profile, click here : @justinbieber
Image Credit: @justinbieber/Instagram
It’s been nearly two decades since Justin Bieber debuted, and fans and followers still flock to him. Bieber, who shot to fame with his 2009 debut EP My World, shows no signs of slowing down. Instead, the singer released several studio albums, won two Grammy Awards, 26 Billboard Music Awards and 23 Teen Choice Awards.
Bieber’s account offers a window into his music career, personal life and journey of faith.
14. National Geographic (@natgeo). Followers: 283 million
To view the profile, click here : @natgeo
Image Credit: @natgeo/Instagram
National Geographic is celebrating a milestone with 283 million followers on Instagram. Creative control of Nat Geo’s Instagram rests largely in the hands of contributing photographers who share the rare and incredible sights they encounter every day. Stunning images paired with photographer captions bring authenticity to the account. National Geographic’s Instagram connects followers to the world’s most captivating landscapes, wildlife encounters and cultural events through stunning photography and storytelling.
15. Taylor Swift (@taylorswift). Followers: 279 million
To view the profile, click here : @taylorswift
Image Credit: @taylorswift/Instagram
If you had any doubts about Taylor Swift’s global dominance, prepare to have them removed. The international pop star, who’s in the business of breaking records, has amassed a high-profile Gram status with over 279 million followers. However, Swift’s secret may be a mix of adorable cat photos, her sweater selfies, and shots of her super-famous squad.
Swift’s grid has a major artistic vibe with lots of vintage photos. She is also a master of posting concert shots, campaign photos and music video promos. Her music showcases her travels, philanthropic efforts and glimpses into her personal life.
16. Virat Kohli (@virat.kohli). Followers: 266 million
To view the profile, click here : @virat.kohli
Image Credit: @virat.kohli/Instagram
Virat Kohli not only created history by getting the most followers in Asia on Instagram but also the first Indian to get 266 million followers on Instagram due to that incredible feat. He is the third most followed player on Instagram, behind only football legends Cristiano Ronaldo and Lionel Messi. Apart from this, the cricketer keeps fans updated on his workout routine, which is a huge draw.
The former captain of the Indian cricket team has not only led India to many victories over the years but also built a successful brand with multi-million dollar endorsement deals.
Click here for more information : 5 Most Followed Instagram Accounts in Asia
17. Jennifer Lopez (@jlo). Followers: 253 million
To view the profile, click here : @jlo
Image Credit: @jlo/Instagram
We’ve said it before and we’ll say it again: All Queen J Lo! With a career spanning over two decades, J.Lo is the GOAT. Jenny from the Block singer has proven time and time again why she is a role model for millions and her 253 million followers on social media is proof of that. J.Lo often treats her fans to her own vacation photos and gives insight into her wellness routine. Jennifer Lopez’s Instagram offers a mix of glamour, fitness inspiration and snippets of her music and acting career.
18. Nicki Minaj (@nickiminaj). Followers: 229 million
To view the profile, click here : @nickiminaj
Image Credit: @nickiminaj/Instagram
Three words: Nicki Freakin Minaj. The rapper is already a hip-hop icon, but her incredible Instagram performance only adds to her legendary status.
Minaj has used social media throughout her career – especially Instagram. Take the iconic single artwork for her Billboard Hot 100 No. 2 hit “Anaconda,” or the bootylicious cover that became an instant viral meme on the platform.
19. Kourtney Kardashian Barker (@kourtneykardarsh). Followers: 224 million
To view the profile, click here : @kourtneykardarsh
Image Credit: @kourtneykardarsh/Instagram
When it comes to social media, no family has developed as large a following as the Kardashians. The Kardashians have amassed over a billion Instagram followers, so it’s no surprise that Kourtney is in the top 20 most followed Instagram accounts worldwide. The mother of three and eldest Kardashian always looks luxe AF. Kourtney’s feed is full of the “Instagram” lifestyle.
Click here for more information : These are the Top 20 Most Followed Instagram Accounts in the World
20. Neymar (@neymarjr). Followers: 218 million
To view the profile, click here : @neymarjr
Image Credit: @neymarjr/Instagram
Brazilian footballer Neymar has made a killing in our list of most followed accounts on Instagram. The athlete currently has 218 million followers, and has overtaken Miley Cyrus to take the 20th spot on our list.
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